Branding & Campaign Design for Web3 Staking + Gaming Platforms
How do we create a gamified Web3 experience combining users from traditional Web2 gaming, as well as Web3 degens? Lets design a brand experience that reduces entry barriers and enhancing product scalability by ensuring intuitive interactions across all touchpoints.
Mighty Bear Games "The world's most innovative Web3 games studio". Pioneering player-first fun in @playgoatgaming @PlayMightyHero @thelegitgamesco.
Challenge 1
How to improve the Gaming + Staking experience
Play-to-earn (P2E) and staking projects in Web3 have gained traction by offering users financial incentives through gameplay and token staking. However, user research highlights key pain points that hinder adoption and engagement, particularly among non-native Web3 users. These challenges stem from complex interfaces, unclear onboarding, and fragmented user experiences.
Two primary design issues were identified:
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Overcomplicated UI/UX in Staking and Play-to-Earn Mechanisms
Many platforms overwhelm users with complex dashboards, unclear reward structures, and unintuitive staking mechanics. This leads to frustration, hesitation in participation, and high drop-off rates, especially among users unfamiliar with DeFi concepts. -
Lack of Clear Guidance for Different User Segments
Web3 projects often fail to differentiate between experienced crypto users and newcomers. The absence of tailored onboarding flows, progressive disclosures, and contextual tooltips creates barriers, making it difficult for new users to navigate staking mechanics or engage with P2E features effectively.
Strategy
Strengthening Branding for a Cohesive & Trustworthy Experience
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Simplifying Complex Concepts through Animation Videos that break down staking mechanics, rewards, and P2E gameplay in simple terms.
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Include visual indicators (e.g., progress bars) to track learning completion.
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Develop a distinct brand style that aligns across the platform, marketing, and educational content.
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Use cohesive color schemes, typography, and iconography to reinforce trust and familiarity.
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Feature user testimonials and animated data visualizations to highlight success stories, emphasizing Community & Social Proof
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Use branded animated banners in social media campaigns to boost credibility.
Outcome
Enhanced User Experience, Increased Engagement, and Platform Growth
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Optimized the user journey in a Web3 Play-to-Airdrop campaign, increasing daily active users by 25% and task completion rates by 35%. Simplified task flows, added progress indicators, and enhanced the Web3-native experience.
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Designed interactive UI/UX elements to test earning mechanics like Web3 loyalty points and play-to-earn tournament systems, providing Mighty Bear Games with key insights for future optimizations.
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Redesigned UI elements for clear reward communication, collaborating with development teams through joint testing sessions to refine mechanics and enhance clarity.
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Achieved 120% of target user activity before the $MIGHTY launch by prioritizing user-centric design, ensuring an engaging and intuitive experience.
