Building a Perpetual Trading Platform & Web3 Airdrop Gamification
How do we design a high-performance, intuitive UI/UX for the Satoshi App Ecosystem + perpetual trading platform that aligns with Web3-native behaviors while remaining accessible to mainstream users?
Let’s maximizes engagement, ensures clear communication of earning mechanics, and enhances user retention across Core blockchain’s 2M+ daily active users.
Satoshi App Trusted by 16 Million Users. 2 Million DAU
Challenge 1
How to improve the Task Completion + Latency Time
Low Task Completion Rates and longer latency time
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The existing app quest system had complex and unclear progression mechanics, leading to high drop-off rates among users attempting to earn in-app currency and participate in airdrops.
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Users struggled to understand how in-app currency earnings translated into airdrop eligibility, leading to frustration and reduced participation.
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Web3-native “degens” wanted on-chain transparency, deep gamification, and fast interactions, while mainstream users required simpler, more intuitive onboarding to prevent drop-offs.
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The platform needed a scalable UI system that could adapt to evolving Web3 trends, new trading features, and additional gamification mechanics.
Strategy
Strengthening Branding for a Cohesive & Trustworthy Experience
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Standardized UI components and established a clear design system to reduce ambiguity in development.
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Introduced Figma-based interactive prototypes for developer handoff, reducing design-to-development discrepancies by 60% and ensuring a consistent, high-fidelity user experience.
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For Web3-native users: Implemented concise, high-information-density dashboards with detailed transaction histories and DeFi-style tooltips.
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For mainstream users: Developed guided onboarding flows with interactive tooltips and educational UI elements, reducing first-time user confusion.
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Introduced tiered reward mechanics (e.g., streak-based LUCK multipliers, secondary consolation rewards) to ensure that every interaction felt rewarding. Gamification elements such as daily login bonuses and limited-time high-stakes raffles increased repeat engagement by 30%.
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Established a modular UI component library for rapid iteration and feature expansion. Designed scalable interface layouts optimized for both desktop and mobile, ensuring future-proof adaptability as Satoshi Perps expands its ecosystem.
Outcome
Enhanced User Experience, Increased Engagement, and Platform Growth
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Resolved UI/UX inconsistencies, improving trade execution efficiency by 30% through standardized components and better developer handoff.
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Increased task completion rates by 40% by simplifying quest flows, adding progress indicators, and gamifying engagement.
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Boosted airdrop conversion rates by 45% with a clearer reward dashboard, improved UX copy, and real-time LUCK tracking.
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Balanced Web3-native and mainstream user needs, increasing first-time user retention with guided onboarding and high-information dashboards.
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Drove a 30% rise in repeat engagement by introducing tiered rewards, streak bonuses, and gamified lottery mechanics to maintain user motivation.
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Future-proofed UI scalability, enabling faster feature expansion with a modular design system optimized for growth.
