Seamless Interactions. Purposeful Design.
From Idea to Impact; Where Elegance Meets Efficiency.
Yuolmae Ang
Product Experience
& Visual Designer
Offers
UI Design, UX Strategy, Branding
Based In
Asia (SG),
GMT +8 ~ CET
With a multidisciplinary background in UI/UX, Yuolmae specializes in product strategy driven by Behavioral Mechanics, User Engagement, Referrals, Conversion, and Retention. She designs digital experiences where form meets function—and has successfully scaled products to over 2 million verified daily active users.
Bridging the Gap: From Needs to Delights
I transform product requirements into engaging experiences that users love. Below are some highlights of my work. Click on the titles to learn more about my work learn how I can help you create delightful user experiences:
1. SatoshiApp: Mining App, Website and Perpetuals Trading Platform (Current role)
2. Mighty Bear Games / GOAT Gaming: Play-to-Airdrop Platform:
3. VeVe Collectibles Marketplace:
Perpetual Trading Platform & Web3 Airdrop Gamification
Satoshi App is affiliated with the CORE Blockchain. It started off as a Bitcoin mining app, aiming to make BTC accessible to all. Satoshi App boasts 16M total verified users, and 2M Daily Active Users.
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Resolved UI/UX inconsistencies, improving trade execution efficiency by 30% through standardized components and better developer handoff.
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Increased task completion rates by 40% by simplifying quest flows,adding progress indicators, and gamifying engagement.
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Drove a 30% rise in repeat engagement by introducing tiered rewards, streak bonuses, and gamified lottery mechanics to maintain user motivation.
Achieved a 35% increase in user engagement across Satoshi Perps' trading and airdrop systems, driving sustained user retention and growth by optimizing UI/UX design, simplifying user journeys, and integrating gamified elements.
A brand experience that reduces entry barriers and enhances product scalability
Mighty Bear Games is a Web3 gaming platform, now AI-Infrastructure for the Next Era of Gaming and Entertainment.
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Optimized the user journey in a Web3 Play-to-Airdrop campaign, increasing daily active users by 25% and task completion rates by 35%.
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Crafted Branding and Animation for clear reward communication.
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Worked with development teams through joint testing sessions to refine mechanics and enhance clarity.
Achieved 120% of target user activity before the $MIGHTY launch by prioritizing user-centric design, ensuring an engaging and intuitive experience.
Building and managing Regulatory Compliant Web3 Social Markets
VeVe is a Web3 collectibles marketplace for premium licensed digital collectibles from Marvel, Disney and more.
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Revamped the Veve experience; introduced new market integrations, and implemented a new design system.
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Created regulatory compliant flows linking the core platform to token-focused trading platforms.
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Simplify purchase and product discovery process for new users.
This redesign resulted in a significant increase in daily unique visitors, reaching 50,000 users per day.
SocialFi Mobile Experience
Create a mobile SocialFi app with a wide range of features, with a focus on community building. As a spin-off from our main web-based site, this mobile experience aims to engage users with flash sales, hype drops, event awareness and social network functionality.
This design project also acts as a UX test case, to study Web 3 user behaviors, as well as solve the existing cold-start issue, where there is a lack of data in Web 3 community behavior.
Building Trust and Community in Web3 Gaming
Arcadia is a groundbreaking Web3 gaming platform that seamlessly blends traditional Web2 gaming with cutting-edge technology and trends.
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Solve fundamental issues of NFT project utility and new user acquisition
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Balance Profit and Enjoyment
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Formulate strategy for Behavioral Mechanics, Player Engagement, Conversion and Retention
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Simplify onboarding process for new users and establish trust and transparency in Web3 products
Led end-to-end UI/UX design projects, creating intuitive and visually appealing interfaces that resulted in a 20% increase in user engagement and a 15% decrease in user error rates, improving overall user satisfaction.
Making dApps easy to use
Balance functionality and User Experience in DeFi products in Crypto.com. Discover how revolutionized user engagement and trust by implementing groundbreaking design solutions, according to search results.
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Redesigned onboarding process for the liquid staking protocol
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Streamlined navigation structure for enhanced user experience
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Implemented design solutions to boost user engagement, trust, and profitability
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Redesigning the support page according to research results
Achieved a remarkable 40% decrease in user drop-off rate and a significant 25% increase in user completion rate through a redesigned onboarding process. Streamlined navigation structure reduced user confusion by 30% and improved task efficiency by 20%.
These efforts resulted in unlocking $1.07 million USD.
Explore the rise of Web3 gaming in Asia, fueled by smartphone adoption and digital currency trends. This article dives into a user-centric approach to designing and deploying Web3 games, revealing insights from Korea and beyond. From prioritizing player needs to cultivating immersive gaming culture and embracing NFT interoperability, discover how to foster true ownership and engagement. Learn how Web3 gaming is reshaping the landscape, where players take the lead, brands collaborate, and a new era of user-centric gaming dawns.
Unpack how AI and Crypto are reshaping design, from Web2 to Web3. This article explores the intricate dance between advanced functionality and user experience. Real-world examples like Argo's protocol and multifunctional AI platforms illustrate the challenges users encounter. Striving for the delicate equilibrium between simplicity and robust functionality is at the core. Discover insights on addressing information overload, engagement hurdles, and the evolving digital frontier's demands.
Delve into innovative strategies that prioritize user experience (UX) and effective informational architecture (IA) to make complex functionality accessible. Learn how machine learning tailors interfaces, the balance between categories and flexibility, and the UX challenge of complexity. Draw insights from Ecommerce UI/UX strategies to simplify user interaction. As we transfer these principles to emerging technologies like Web3 and AI, discover how to navigate complexity while empowering users through thoughtful design.